Shazam and The Drum pair up to run UK Top Shazamed Ads series
Shazam has paired up with The Drum to launch a weekly series of the UK’s Top Shazamed Ads, having come on board as sponsor for the DADI Awards.
The weekly series will see the music identification company reveal the most identified music in adverts each Tuesday until the end of August.
An award will then be presented to the advertiser with the most Shazamed ad at The DADI Awards (The Drum Awards for the Digital Industries), which takes place on Wednesday 1 October at the Park Plaza Hotel in Westminster, London.
Miles Lewis, Shazam’s executive VP of advertising, said: "Everyone knows that a great song can make all the difference in an advert, setting the mood, striking the tone and making the commercial memorable. At Shazam, we've seen songs rise to the top of national charts driven by TV commercial weight such as Tesco F&F's use of FCL's track "It's You" or Starship's "We Built This City" in the Three campaign.
"We are very excited to work with The Drum on the weekly sync chart for the UK because we think it it shows the value of the investment that agencies make when they commission and create great TV ads."
The first in the series will publish tomorrow (3 June).