2 June 2014 - 3:29pm | posted by | 0 comments

Sephora launches ‘world-first’ 3D augmented reality mirror

Beauty retailer Sephora has launched an augmented reality mirror in its Milan Store that can simulate cosmetics on a user's face in both real-time and 3D.

Using technology from virtual makeover provider ModiFace, the mirror tracks the location of a user's facial features and applies eye shadow colours directly via a video feed from a camera.

Through using the mirror, shoppers are able to try out different shades of cosmetics by tapping a palette on the screen and also view eye shadows from different angles as they move their heads from side to side.

“We believe ModiFace's 3D Augmented Reality Mirror will be a breakthrough technology for our customers as they virtually try out different eye shadow shades quickly and easily,” said Antonio Ferreira de Almeida, general manager, Sephora Italy.

The move follows a number similar initiatives by beauty retailers looking to capitalise on augmented reality technology, including luxury brand Bobbi Brown, who last year used Blippar to bring its campaign to life.

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...