Ad of the day: Google Play- Sam Smith Live From The Roundhouse
Google Play enlisted Brit Award winner Sam Smith to help promote its musical offerings via this live advert, which saw the singer perform his single 'Stay With Me' during an ad break for Alan Carr's Chatty Man.
The ad was filmed at The Roundhouse last Friday (30 May) and shown live on Channel 4 and also streamed on Google Play.
Henry Jones, marketing manager at Google Play, told The Drum the campaign aims to bring fans closer to the music and the artist they love.