Gavin the ‘mankini’ wearing Gnome stars in Asda’s latest price-war ad
Asda has rolled out a new ad aiming to demonstrate its “personality and price leadership”.
Starring Gavin, a gnome with a liking for mankinis, the ad opens on a garden scene with three garden gnomes fishing in a pond, representing the supermarket’s three biggest competitors.
Asda notes how similar the three are – all promising to match each other on price – before introducing Gavin who floats across the pond on a lilo to highlight that Asda beats prices.
“We thought we’d hit a high with a disco dancing chick for Easter but we’ve loved bringing Gavin into the Asda family,” said Asda’s chief customer officer Steve Smith.
“He’s cool as a cucumber and we think he’s going to do a great job of communicating a serious message – that Asda will beat not match prices - in a really unique and fun way.”
The TV ad has been backed up with social media activity and the hashtag #AsdaGnome.