Royal Navy floats new look website
The Royal Navy has today launched an updated website designed to communicate the organisations 500 year long history to potential recruits, servicemen and the wider public.
Developed by digital agency e3 the responsive site forms part of a digital strategy for the national defence arm that includes development of a social media strategy.
Captain Ian Stidston of the Royal Navy said: “Obviously most people have heard of the Royal Navy, but when it comes to understanding what our purpose is, we’re faced with this ‘sea-blindness’ around what we do. Added to the communications challenge is the fact that we have a number of different audiences to serve; our service people, and the wider community – their families and veterans, opinion leaders, news outlets and of course, potential recruits.
“Our reinvigorated digital presence allows us to demonstrate the value of the Royal Navy to the public who support us and aids the recruitment of quality candidates to support our future success.”
Neil Collard, managing director, e3 digital, added: “While it’s good news that more and more organisations are focussing on content, the challenge is not to confuse quality with quantity. For example, where previously the Navy was producing upwards of twenty news stories a day, the new strategy is centred around producing less, better quality content which has a much longer shelf live.”
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Great State
Great State is a brand technology agency.
Founded in 2018, it is a merger between digital agency e3 and strategy consultancy LSU (London Strategy Unit).
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