16 May 2014 - 11:01am | posted by | 0 comments

Samsung stages first ever brand take-over at Heathrow Terminal 5

Samsung stages first ever brand take-over at Heathrow Terminal 5Samsung stages first ever brand take-over at Heathrow Terminal 5

Samsung is set to stage a “revolutionary” campaign which will see the company rebrand Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’.

The two-week campaign, which launches next Monday (19 May), will see Samsung take over the signage, website and all digital screens at the terminal to promote the launch of its Galaxy S5 mobile.

The campaign, created by Cheil UK in conjunction with JCDecaux Airport, includes activation, PR support and sponsorship of the Terminal 5 home page online, which will also feature the rebrand ‘Terminal Samsung Galaxy S5’.

Creative will be positioned around the airport lounges to help drive passengers to the Dixons Travel stores where they can try out the phone for themselves.

Russell Taylor, vice president, corporate marketing, at Samsung Electronics UK and Ireland, said: “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

This is the first time Heathrow has permitted a brand takeover of Terminal 5.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...