Shazam begins Facebook ad integration through Facebook Audience Network
Shazam is a launch partner for the new Facebook Audience Network, so Shazam users with Facebook will receive customised ads following searches.
The update, which will roll out on iOS from today, aims to provide a non-intrusive experience for users while still allowing brands an opportunity to communicate.
Launched at the F8 conference last month, the Facebook Audience Network seeks to provide ads which are relevant to users and actually add to the user experience.
Another feature in the latest update will see a streamlined second-screen experience for television in the US, allowing Shazam users to discover more about the show, the cast, and the music featured in any show across the 160 supported channels.
Last year, 55 per cent of those surveyed by MEF in the UK and US admitted to using the mobile web while watching TV.