Michael Owen unveils football-inspired 3D street artwork in Canary Wharf to promote Coca Cola’s World Cup campaign
Former England international Michael Owen unveiled a giant, interactive football-inspired 3D street artwork in Canary Wharf today, launching Coca Cola’s new Win A Ball promotion ahead of the World Cup.
Designed to transport fans straight from the River Thames to Rio de Janeiro’s iconic cityscape, the promotion also looks to make the public aware that entries into the competition will directly benefit Coca Cola GB’s charity partner StreetGames; the organisation which brings sport to the doorsteps of young people in disadvantaged communities across the UK.
Jon Woods, general manager at Coca Cola Great Britain, said: “We believe people are healthier and happier if they move more and we know that global sporting events like the Fifa World Cup have the power to inspire millions of people around the world. This year we’re using our role as a Fifa World Cup partner to inspire families to come together, be active and get moving with a ball.
“It’s great to be joined here today by Michael Owen and some of the young people from StreetGames who will directly benefit from the Win A Ball promotion. For every valid entry made we’ll be donating 10 pence to StreetGames to help them provide even more sporting opportunities to young people in disadvantaged communities across the country.”
The limited edition ‘Coca Cola’ footballs can be won in Great Britain from today until 13 July 2014.