Coca-Cola celebrates the count down to the World Cup in new ads
With just over a month to go until the World Cup, Coca-Cola has unveiled a new ad, Four Weeks, including footage of players and fans celebrating and sharing bottles of Coca-Cola, after a barefoot football match on Rio de Janeiro’s Copacabana beach.
Set to launch tonight, the ad will air on channels such as Sky, Channel 4, ITV and Five , and part of Coca-Cola’s effort to promote movement and togetherness in its role as an Official Fifa partner.
Coca-Cola’s global group director of digital strategy and content, Neil Bedwell, discussed the company’s World Cup campaign strategy with The Drum earlier, stating: “We are telling a story about the world and giving everybody a little connection to Brazil. We have to prove this is The World's Cup though. we can't just say it. This World Cup is for everybody.”
The drinks company has also unveiled a second ad (below), promoting its Win A Ball promotion.
Coca-Cola hopes to inspire people to be active this summer, by offering over one million Coca-Cola footballs, through a code found on the brand’s products.