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By Ishbel Macleod, PR and social media consultant

May 2, 2014 | 1 min read

Mandarin Oriental, the luxury hotel brand, is celebrating its 50th anniversary with a collection of interviews starring Kevin Spacey, Bryan Ferry, Helen Mirren and Darcy Bussell.

The interviews form the next phase of the brand’s renowned ‘He’s a Fan/She’s a Fan’ campaign which was created by London Advertising 15 years ago.

Michael Moszynski, CEO at London Advertising, said: “We have been working with Mandarin Oriental for 15 fantastic years. Nothing demonstrates the strength of the campaign better than the fact that all 38 ‘fans’ agreed to take part in the campaign for a modest charity donation. It shows that they are true advocates of the brand, which is testament to the quality of Mandarin Oriental hotels.”

Global production company, Pointblank produced the interviews, as well as commissioning Sir Peter Blake to do the artwork incorporating Mandarin Oriental’s fans to commemorate “50 Fantastic Years” of the Group’s first hotel.