The House Crowd, a new crowdfunding platform for property investment, has appointed Weber Shandwick Manchester as its PR agency.
Headquartered in Hale, Greater Manchester, The House Crowd brings people power to the property market by allowing consumers to invest as little as £1,000 in domestic properties purchased specifically to be refurbished and converted into a high yielding rental property.
Frazer Fearnhead, director at The House Crowd, said: “As an alternative to other typical investment opportunities such as Isas and savings accounts, we provide higher returns and access to a tangible asset class – a house! The team at Weber Shandwick impressed us with their sector knowledge and strong media contacts.”
Jo Leah, managing director and chair English regions & Wales at Weber Shandwick, said: “We’ve all heard of crowdfunding for business but bringing people power to the housing market was a concept we immediately bought in to. The House Crowd is really a trailblazer for this alternative investment option.”
Weber Shandwick Manchester will deliver a national media relations and social media campaign to drive consumer awareness of crowdfunded property investment and raise the profile of the business.