Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53 per cent of social log-ins globally in the first quarter of 2014.
According to a Gigya research, G+ is the second most popular, accounting for 28 per cent, followed by Yahoo (13 per cent), Twitter (four per cent) and LinkedIn (one per cent).
Looking specifically at the sector of e-commerce, Facebook again came out on top with 77 per cent of all social log-ins.
“During the last two quarters, Facebook has seen a three per cent growth in its share of e-commerce social logins making it by far the most dominant player, with 77 per cent of all logins. Facebook’s growth hasn’t just been limited to e-commerce either, with strong gains in consumer brands, travel and hospitality," said Patrick Salyer, CEO of Gigya.
“Despite Facebook’s continued prominence as the leading identity provider (with 53 per cent of total social media logins), it will be intriguing to see if this trend continues, particularly as Google works to seamlessly integrate Google/Google+ identity into native Android devices and as other identity providers gain traction in certain regions and verticals.”