27 April 2014 - 2:01pm | posted by | 1 comment

Infographic - Facebook accounts for more than 77% of social log-ins on e-commerce sites, finds Gigya research

Infographic - Facebook accounts for more than 77% of social log-ins on e-commerce sites, finds Gigya research Infographic - Facebook accounts for more than 77% of social log-ins on

Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53 per cent of social log-ins globally in the first quarter of 2014.

According to a Gigya research, G+ is the second most popular, accounting for 28 per cent, followed by Yahoo (13 per cent), Twitter (four per cent) and LinkedIn (one per cent).

Looking specifically at the sector of e-commerce, Facebook again came out on top with 77 per cent of all social log-ins.

“During the last two quarters, Facebook has seen a three per cent growth in its share of e-commerce social logins making it by far the most dominant player, with 77 per cent of all logins. Facebook’s growth hasn’t just been limited to e-commerce either, with strong gains in consumer brands, travel and hospitality," said Patrick Salyer, CEO of Gigya.

“Despite Facebook’s continued prominence as the leading identity provider (with 53 per cent of total social media logins), it will be intriguing to see if this trend continues, particularly as Google works to seamlessly integrate Google/Google+ identity into native Android devices and as other identity providers gain traction in certain regions and verticals.”

Social Log-Ins

Comments

18 Jun 2014 - 12:36
johnp12784's picture

The social media has taken the business to the next level. Create use of social media will increase customer base also it influence online purchase decision.

http://www.uniecommerce.com/products/uni-esocial.html

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...