27 April 2014 - 11:55am | posted by | 1 comment

Condé Nast reconsidering relationship with RadiumOne

Condé Nast reconsidering relationship with RadiumOne Condé Nast reconsidering relationship with RadiumOne

Condé Nast is reviewing the partnership it has with RadiumOne as TechCrunch announced its decision to sever ties with the ad platform in wake of the CEO’s domestic abuse charges.

Condé Nast entered into the partnership with RadiumOne earlier this week, saying that it was working with the company to understand how audiences engage with content and to harness additional data to offer better advertising options to its clients.

At the same time the deal was announced, RadiumOne CEO Gurbaksh Chahal was sentenced to three years' probation and community service as he pled guilty to misdemeanor domestic violence and battery charges.

In a statement made to Business Insider, the company said: "Condé Nast is not and has never been an investor in or partner of RadiumOne. Our Britain division has a vendor relationship for sales software with the company, as do many other UK-based media companies. We do not condone abusive behavior and the UK company is reviewing its association."

It comes as TechCrunch announced it was dropping RadiumOne as a sponsor of its Disrupt NY conference, explaining that it would not “condone, support, or deal with proven bad actors in our community,” adding that the company’s business is not welcome on its pages, hackathons or events.

Comments

27 Apr 2014 - 15:05
mwdks24653's picture

Good for TechCrunch. Shame on Conde Nast for not already cutting ties with RadiumOne.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...