Brands helping communities and best practice in the industry: Kellogg’s Clare Furlonger on marketing today
Kellogg’s marketing director Clare Furlonger has said the most exciting things in the industry today are the way brands are getting involved in the community and the way media can access our lives in an increasingly “intimate” way.
Speaking ahead of the The Drum's forthcoming Marketing Awards, for which she is a judge, Furlonger said: “I think there’s two things [exciting in the industry]… and I’m really excited about what brands can do within communities.
"Things like the Pamper’s vaccine campaign helping prevent death of new born babies as well as the Kellogg’s give a child a breakfast campaign, really helping children not to go to school hungry so they can fulfil their potential.”
Furlonger also stated that it is “vital” that brands and agencies enter awards, and that her eyes had been “opened” to the importance.
“Without that [awards] how do we know what best practice is? How do we challenge ourselves to do bigger and better things? I think it’s something that we need to think about more as an industry.”
The Drum is giving readers the chance to vote for the Best Marketer of the Year category for the Marketing Awards. Have your say now on who should win by voting here.