MailOnline has topped the IPA’s latest Online Media Owner Survey, beating AOL Advertising, Dennis Publishing, Telegraph.co.uk and Say Media, all of which saw over 80 per cent of respondents agree or strongly agree that they offered a good experience.
The survey of digital planners, strategists, media buyers and digital specialist companies, which prompted 248 responses, was compiled with the aid of an intermediary and saw 84.4 per cent rate MailOnline as offering the best experience.
The same publication also lead the quality of response to brief and dispute resolution.
Those that scored above 70 per cent included The Guardian, Exponential, Collective, Twitter, InSkin Media, Weve and A&NY Media.AOL Networks achieved a score of 84.2 per cent approval, while Say Media scored 80.8 per cent.Nigel Gwilliam, IPA Consultant head of digital and emerging technology, said: “Congratulations to MailOnline who have claimed the lead in providing a great level of service. I must also commend those who have made an active effort in improving their service provision, because although the aim of this survey is not to name and shame, what it does do is help to pinpoint to those at the bottom of the survey the areas in which they need to work on. I therefore hope that all the media owners within the survey continue to review their offering in order to achieve a mutually beneficial working relationship with their agencies. I also hope to see these media owners competing for the top spots again in the autumn Survey and in the Media Owner Awards.”Further details of the report will run in The Drum's 14 May edition.
Meanwhile, the IPA’s Media Owner Awards have opened for entry for this year, across 16 categories, of which eight will be based on the findings of the survey.The winners will be announced at a ceremony in November, with entries open until 6 June. More information can be found at the IPA Media Owner’s Awards website.
Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.