Paddy Power lets fly incontinent 'lucky pigeon'

Irreverent Irish bookmaker Paddy Power’s can’t claim that their latest wheeze isn’t sh@t, after they wheeled out a giant mechanical pigeon which specialises in pink guano to promote their bingo offering.

The blimp-sized ‘Lucky Pigeon’ has been let loose in the skies above Britain to deposit its waste upon the heads of fortunate passers-by via a custom built poop chute as part of a new advertising campaign devised by Crispin Porter + Bogusky.