Ad of the Day: thetrainline.com - What It Can't Do

A tried and trusted method of focusing attention on what your product or service can do is by highlighting what it cannot do and this idea has been used to excellent effect in the latest film for thetrainline.com. Simon Bird of The Inbetweeners uses his nebish intonation to narrate a series of catastrophes that befall the hapless protagonist. Not one of these situations would have been improved by use of the advertised service but when he wants to secure a discounted rail ticket then he knows where to turn.

Creative Agency: DLKW Lowe