The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team | Editorial

April 11, 2014 | 2 min read

Today, The Drum wants to say sorry to Campaign and Marketing Week for hurting their feelings.

Here we issue our wholehearted and completely and utterly sincerest apologies to both Campaign and Marketing Week while also revealing the fate of Shabby Cab.

For our April Fools stunt during Advertising Week Europe we towed a battered up taxi daubed with the brands 'Campain' and 'Marketing Weak' and towed it around London and outside Bafta, while our own branded taxi hosted industry interviews from senior company bosses.

This we found drew praise from many in the industry who saw it as a joke. But others did not (sorry about that.)

From a junkyard in London, and in response to those who were offended, Gordon Young, editor of The Drum, has issued his heartfelt and utterly sincere apologies, and promised never to do it again. Honest.

The fate of shabbycab has also been revealed in the accompanying video.

The original shabbycab video can also be viewed below.

An open letter has also been written to both publications and tweeted out by @thedrum

Campaign Advertising Week Shabby Cab

More from Campaign

View all