Budweiser launches #KingOfCheers social media campaign
Budweiser is capitalising on its official beer sponsor title for the 2014 FIFA World Cup in Brazil by launching its #KingOfCheers social media campaign which will offer fans the chance to travel to the South American event this summer.
A key component of the brands Rise As One campaign the competition invites people to submit footage of their finest football related cheers and celebrations via Vine otr Instagram and then share them on Twitter through the #KingOfCheers hashtag.
The best submission will secure its author a coveted match ticket and hospitality courtesy of Budweiser.
Jennifer Anton, AB InBev’s UK Marketing Manager for Budweiser, comments: “Every four years the FIFA World Cup™ brings football fans around the world together to unite in celebrating the beautiful game. As a long-standing sponsor, Budweiser is proud to be able to bring the 2014 FIFA World Cup Brazil™ closer to fans in the UK.”
#KingOfCheers is one of a number of World Cup related initiatives spearheaded by Budweiser as the event approaches; including Budweiser Heroes, a digital campaign acknowledging individuals whose love of football has transformed communities.