Comparethemarket.com owner BGL Group hands £300m media account to MEC London

Comparethemarket.com owner BGL Group has appointed MEC London to handle its £300m media account.

The appointment, which follows a four-way-pitch that included ZenithOptimedia, OMD and Mindshare will see the agency work across the UK and international businesses, including Beagle Street, Comparethemarket.com, Les Furets.com, Verzekeringssite.nl and Bennets.

Kal Atwal, group director of brand-led business, said: “After a very competitive pitch, we are delighted to have MEC on board. Zenith Optimedia have worked alongside the Group for a number of years and have helped pave the way for the Group’s future, as well as being instrumental in the transformation of commercial performance for comparethemarket.com over the last seven years. However, with enormous potential growth in every area, it’s now time for the Group to maximise the opportunities that lie ahead.”

Jason Dormieux co-CEO of MEC, said: “Our clients expect great strategic thinking, great creativity, and great delivery. We’re delighted that the fantastic pitch process run by The BGL Group and the AAR allowed us to demonstrate why MEC is the right partner to help BGL not just grow but thrive. We’re really excited to be working with BGL Group across such a diverse range of markets and look forward to the challenge of delivering exceptional results for their brands.”

MEC will begin to service the account following a handover period on 1 July.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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