Tight Briefs week seven: Create stickers to hide the government's graphic cigarette pack warnings
This week it emerged that the government is moving forward with its plans to ban branding on cigarette packaging and replace it with graphic warnings about the damage cigarettes can cause.
When similar standardised cigarette packaging was introduced in Australia, a trend emerged of people putting stickers on their packs to hide the repulsive images.
So for this week's Tight Brief, we want you to design stickers which smokers could attach to their packs to disguise the grotesque images underneath.
You can stick to the government's principles (perhaps create a 'home taping is killing music' for the modern generation) or stick it to the man with a subversive idea which takes the piss out of the nanny state.
As ever, you have the rest of the day to come up with ideas and once they are complete you should send them to tightbriefs@thedrum.com.
The winner, as determined by a public vote, will be shortlisted in a special Tight Briefs category at this year's Chip Shop Awards.