Little girl tells her grandparents how much she misses them after moving to Sydney in British Airways campaign
“Australia has everything. Except you,” is the strapline for the latest campaign from British Airways and Tourism Australia.
Created by OgilvyOne, the first film (above) shows a little girl, Esme, discuss how, since moving to Sydney, she has had an amazing life, but misses her grandparents.
The second (below) shows the grandparents go to watch the film, and discover that their granddaughter is the star.
“Well, we found her grandparents and invited them along to the cinema one evening. What we didn't tell them was that they'd see a film made just for them,” OgilvyOne explained.
The campaign is being promoted through the hashtag #VisitSoon.
Content created with:
OgilvyOne Worldwide
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