Bacardi promotes outdoor campaign with 110 square metre giant poster
Bacardi has created an outdoor campaign ‘Untameable Spirit of Bacardi’ with Meridian, with the focus on a 110 square metre poster.
The blowUP media poster site in Brixton has been chosen to target young people visiting the bars, clubs and music venues in the area.
Meridian client director Jennifer Gabarelli says: “Bacardi wanted to target a young male audience going out in cool and trendy areas of London. The blowUP media Brixton site became available just in time for the UK roll-out of the campaign and fitted the bill perfectly. It was also a bonus that we were the first advertiser on the site.”
The poster will also run on blowUP media’s banner site in Glasgow and the iconic Alfa Laval building on the M4 motorway.
ZenithOptimedia handled the planning and buying for the campaign.
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