Exterion Media appoints Telefónica’s Shaun Gregory as CEO

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By Ishbel Macleod, PR and social media consultant

March 31, 2014 | 1 min read

Exterion Media has appointed Shaun Gregory, previously managing director of advertising at Telefónica, as CEO.

In his new role, which he is expected to take up in July, Gregory will look to spearhead innovations across the out of home sector and create even more value for advertisers.

He said: “It's widely recognised that this is an exciting and transformative time for the out of home sector. No other form of media is better placed to take advantage of connected consumer trends and pull together various platforms and technologies, delivering engaging forms of communication that are hard to replicate.

“Exterion Media is poised to grow and to accelerate its leadership role in the industry. Being part of that is too good an opportunity to miss.”

Gregory has also a non-executive chairman at Weve, and currently serves as a non-executive director on various boards, including Ocean Outdoor.

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