VCCP launches invention business Studio Ex Nihilo with clients Telefonica and Sony
VCCP Partnership has co-founded an invention business, Studio Ex Nihilo, with the aim to help brands adapt to technological change.
Ex Nihilo, the Latin term for ‘out of nowhere, or from nothing’, opens with clients including Telefonica, The AA, Activision and Sony.
Sean Harris, formally of TBWA and founder of Alphabet Advertising, has taken up the role of managing director. He said: “Many agencies talk a good game about innovation and invention but VCCP are actually doing it, we look forward to helping deliver that vision.”
Darren Savage, previously head of planning at AKQA and R/GA, will be chief strategy officer at the new agency, while Mike Bennett, formerly creative director at R/GA and founder of Oil Productions takes the role of head of invention.
Dorian McFarland, also from Oil Productions, has been named as head of product.
Michael Sugden, CEO of VCCP, said: “There are few business sectors that are immune to the impact of technological advances. Studio Ex Nihilo gives us the capability to help our clients navigate these changes to their commercial advantage. We're delighted to have attracted the calibre of talent that Mike, Darren, Sean and Dorian will bring to the VCCP Partnership.”
Studio Ex Nihilo will look to invent new products and revenue streams for brands through technology.