Spotify halves cost of subscription for US students
Spotify looks set to increase its student subscribers in the US, as it cuts its cost of a premium subscription to $4.99 from $9.99.
Spotify currently has about 24 million monthly users, with six million of these having a paid account.
Those students who already have a paid account can still apply for the discount, but it will not be applied until their renewal date, suggesting that the cut is looking to attract students to upgrade to the ad-free system, rather than to keep the students who have already signed up to the premium version of the song-streaming service.
Spotify uses the applicant's name, college name and date of birth to confirm their identity, as well as asking for additional information such as college email address or a copy of a student ID card.