Vodafone UK adds Grey London to its ad roster
Vodafone UK has appointed Grey London to work on its network differentiation campaign, on the back of the agency’s work with Vodafone Ireland.
The first phase in the campaign will launch tomorrow, and will run across TV, cinema, print and digital.
Daryl Fielding, director of brand marketing at Vodafone, said: “I’m delighted to welcome Grey into our roster of agencies. They have impressed with their creative ideas and we look forward to a long and fruitful relationship.”
In its new position Grey will work on differentiating the service Vodafone UK provides, with the aim to influence network choice in the competitive market.
Chris Hirst, CEO of Grey London, added: “Working with Vodafone since 2011 – first in Ireland then globally – has allowed us a deep understanding of not just the brand itself, but also the challenges and opportunities facing the business. We’re thrilled by the opportunity to work with Daryl to make one of the most recognisable brands in the country even more iconic.”
RKCR will continue to work with Vodafone across its portfolio of products and services in the UK.
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