Ad of the day: Fits Link - Giant Pussycat
Japanese chewing gum brand Fits Link has turned to a giant cat within its new advertising campaign in an attempt to describe the feeling of chewing the gum.
The surreal advert sees a man waiting for a train, who opens up his packet of gum, only to be ferried to work by a fluffy giant pussy cat.
Along the way, the cat packs into a crowded train compartment, overcomes the station barriers and balances a high wire to deliver the businessman to his offices.
There's something slightly hypnotic about the whole thing.