RSA Insurance CMO Pete Markey revealed as RAR awards keynote speaker
The man behind the 'More Than Freeman' campaign, Pete Markey, has been announced as the keynote speaker for this year’s Recommended Agency Register (RAR) awards.
As chief marketing officer for RSA Insurance he manages the company’s £20m marketing budget and has overseen work including the More Than Freeman campaign with VCCP.
Markey, who also leads the RSA Marketing centre of excellence, said: "I'm delighted to be speaking at the RAR awards in April. For me, these awards are really special, because they showcase the very best agencies through the eyes of the client. The RAR awards provide clients like me with an important insight into agency performance. Plus for the agencies who are shortlisted, it’s recognition they can deliver for clients consistently across all agency functions."
Steve Antoniewicz, managing director of RAR, added that Markey's track record of getting the best from agencies "speaks for itself”.
“He’s a champion of the customer experience in his own business, so he’s very well qualified to speak on the evening when we recognise those agencies delivering a great client experience,” Antoniewicz said.
RAR is an agency sourcing service and the awards ceremony, now in its fifth year, recognises the agencies that are best-rated by clients based on performance in specific marketing disciplines and their service levels.
This year’s awards ceremony takes place on the 23 April at the Marriot Grosvenor Square, London. More information can be found on the RAR website.
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