Ask Italian is demanding the public #RespectThePasta in new campaign
Ask Italian is worried that pasta is being taken for granted. It is, the restaurant says, ‘overcooked and undervalued’.
In a series of short videos, the company is promoting the fact that people should #RespectThePasta, showing waiters and waitresses fight back against bad pasta habits.
“Observe the ingredients. Honour the bite. Respect the pasta,” Ask Italian insists.