Indesit UK appoints Piero Pracchi as marketing director
Appliance brand Indesit has promoted Hotpoint brand director Piero Pracchi to marketing director for the UK and Ireland.
Pracchi joined the UK arm of the company in 2012 having previously spent six years with Indesit in Italy.
“I’m delighted to be appointed in this position. My passion for brand and product development is paramount and will be the driving force behind my work,” Pracchi said.
“I am sure that, working together with our retail partners, we will really be able to change the appliance market for the better, with stronger education of key consumer benefits and reasons for appliance upgrade.”
Before joining Indesit, Pracchi worked in business development roles in both Italy and New York.