Vogel’s looks to promote healthiness of brand with new e-commerce website and refreshed packaging
Vogel’s bread, owned by bakers, Nicholas & Harris, is set to roll out a new look and strapline ‘Crammed to bursting with seeds & grains’, from 22 March.
Vogel’s will be re-launching the existing packaging, with added messaging and an amended logo to communicate this as well as a monthly on-pack promotion to win a designer ‘Vison’ toaster from Magimix.
With the new design created by integrated agency Feel, an experiential and online campaign is set to roll out later this month, as well as a national sampling campaign at Salisbury Farmers’ Market.
Seb Willis, commercial director for Vogel’s at Nicholas & Harris, said: “We’re very excited to announce our plans for a new brand identity, proposition and marketing communications. Combined with the modern new look, ‘Crammed to bursting with seeds & grains’ plays to our unique strengths of superior taste and texture created with a simple recipe without added sugar, emulsifiers or artificial preservatives or flavourings.”
The brand is also launching a new e-commerce website, with the new identity rolled out onto Vogel’s Facebook and Twitter profiles and a recently launched Pinterest page.