Brand videos are an area being explored more and more by marketers and companies alike, with over eight billion views being clocked up on brand videos in 2013, an increase of 7000 per cent from 2006.
ContentedLondon has pulled together all the data relating to brands' online video engagement with audiences, to discover that three in five consumers will spend at least two minutes watching product videos.
Perhaps unsurprisingly, it was discovered that videos are shared 12 times more than text on Facebook, and that over half of 25-54 year olds share video content online.
Their findings can be seen in a videographic above, and in an infographic below.
The Drum will explore this topic further in its social media supplement, out 2 April.