What's going on at SXSW? Brand activation and moments from around the festival in Vines
Not at SXSW? Never fear, The Drum and Ogilvy have created a set of Vines to share some of the flavour of the event that pictures alone can't capture, from Subway's neuro sensor game to a look around Samsung house.
If you're anything like us, your timeline will be filled with excited tweets from those at SXSW (we're jealous too - especially when we found out our online editor met Grumpy Cat!), but apart from some images, you can't quite get involved.
Not to worry. Bizhan Govindji, senior account executive at Social@Ogilvy, has been creating a series on Vines to take you behind the stills, along with The Drum online editor Stephen Lepitak.
We take a look at some here, but more will be available through the week from @StephenLepitak and @biz987.
Subway game played through neuro sensors
Biz visits the Galaxy Vine Studio
Brad Walters, Lowe's head of social, says "Vine needs a version of collaborative pinboards for UGC content."
Wholefoods MD adds that real-time marketing should happy daily, not just for big events.
A video screen environment at the conference centre, as seen by Stephen
Biz prepares for the unpredictable weather
Content created with:
Ogilvy Group
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