Thomson Cruises continues brand reposition with online campaign featuring Olympian Yohan Blake
Thomson has released an online campaign in a bid to attract a younger clientele to its new cruise offerings.
The ‘Dream Runners’ film, which shows Olympic medallist Yohan Blake racing against freerunning team 3run, has been created to promote its 2014 and 2015 sailings from Montego Bay, Jamaica – the new home port of the Thomson Dream ship.
The film, produced in collaboration with 3run Media, is the sequel to the travel operator’s 2013 film Platinum Parkour, which garnered 100,000 views in one month on YouTube.
Helen Caron, managing director of Thomson Cruises said she wanted Dream Runners to be “bigger, better and just that more extreme”.
The campaign looks to showcase the Thomson Dream’s shore excursions “in a way we have never seen before”, with 3run scaling Jamaica’s iconic locations including Dunn’s River Falls and the cliffs in Negril, before vaulting onto jet skis to chase Thomson Dream and scale its sides.
Customer operations director Fraser Elliot said that 50 per cent of Thomson’s holidays are now booked on the internet and the operator is looking to “bring together that big growth online”.