French Connection hands global digital brief to 7thingsmedia
French Connection has appointed 7thingsmedia to manage a global digital campaign for the UK and US.
The appointment will see the agency manage the paid digital media channels for the two regions and has already begun planning the display and paid search channels, taking over from incumbent AKQA earlier this month.
Jennifer Roebuck, multichannel marketing director at French Connection, described 7thingsmedia as “a great fit” for the brand.
“We are looking forward to working with them across all our paid media channels. They have thoroughly impressed the team here with their infectious passion and their undoubted ability to deliver digital media campaigns and ultimately sales,” she added.
Chris Bishop, Founder & CEO of 7thingsmedia commented: “The agency is ecstatic to take on the French Connection account. Winning this full paid media digital campaign really demonstrates our position within the industry. We are seeing phenomenal growth globally and believe our approach to digital media is truly setting us apart”.
The affiliate marketing channel activity will begin next month, where 7thingsmedia will take over from Biglight, it also revealed.