Evolve launches light-hearted campaign to tackle issues around gun responsibility
Evolve, a gun responsibility organisation, has launched a new campaign as it tries to become the “third voice” in the American gun debate.
Central to the activity is a short film developed pro bono by Saatchi & Saatchi NY and director Seth Gordon.
It uses humour and satire to encourage responsible use and storage of guns, which Evolve said is a “gateway to taking away the defensiveness” around the subject.
"Safety is not a side. Gun owners and non-gun owners live with guns in this country, and we should all be able to have a collaborative conversation about how to think about gun safety," explained Rebecca Bond, co-founder of Evolve. "Humour can be a gateway to taking away the defensiveness that is the legacy of these discussions. We hope to put this conversation on the kitchen table and start talking about it."
The film and portrays Thomas Jefferson and other political leaders and statesmen debating the language of the Second Amendment. After a debate, the group decides to remove a crucial “as long as you’re not a dumbass about it” caveat to the amendment.
It is set to appear in a number of places online and encourages people to sign the Code of Gun Responsibility.
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