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Ad of the Day: BBC - Pack Up Your Troubles

This promising trail for the BBC's coverage of the centenary of World War I suggests much excellent programming lies ahead.

With David Cameron proposing a "celebration" of this year's centenary and seeking to draw parallels with the London Olympics in order to generate a bit of pre-election feelgood factor, our government is going to do what it can to avoid a thoughtful reflection provoked by this most poignant of anniversaries.

Creative Agency: Karmarama

CCO: Dave Buonaguidi

Creative Director: Tom Woodington / Robin Temple

TV Producer: Louise Jones

Film Production: Red Bee Media

Director: Steve Reeves (repped by Another Film Company)

Photography: Barry Ackroyd

Production Design: Jan Walker

Editor: Scot Crane @ The Quarry

Post Production: Finish

Sound Design: Munzie Thind @ Grand Central

Composer: Stephen Warbeck

Performance: Jeremy Paxman / Hermione Norris / Nicholas Farrell / Tim Pigott-Smith / Dan Snow / Kate Adie / Jim Howick / Mathew Baynton / Ben Willbond

Ad of the Day is brought to you in association with David Reviews.