Ad of the Day: BBC - Pack Up Your Troubles

This promising trail for the BBC's coverage of the centenary of World War I suggests much excellent programming lies ahead.

With David Cameron proposing a "celebration" of this year's centenary and seeking to draw parallels with the London Olympics in order to generate a bit of pre-election feelgood factor, our government is going to do what it can to avoid a thoughtful reflection provoked by this most poignant of anniversaries.

Creative Agency: Karmarama

CCO: Dave Buonaguidi

Creative Director: Tom Woodington / Robin Temple

TV Producer: Louise Jones

Film Production: Red Bee Media

Director: Steve Reeves (repped by Another Film Company)

Photography: Barry Ackroyd

Production Design: Jan Walker

Editor: Scot Crane @ The Quarry

Post Production: Finish

Sound Design: Munzie Thind @ Grand Central

Composer: Stephen Warbeck

Performance: Jeremy Paxman / Hermione Norris / Nicholas Farrell / Tim Pigott-Smith / Dan Snow / Kate Adie / Jim Howick / Mathew Baynton / Ben Willbond

Ad of the Day is brought to you in association with David Reviews.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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