20 January 2014 - 8:27am | posted by | 1 comment

BBC launches Instagram video news service to target mobile and tablet users

BBC launches Instagram video news service to target mobile and tablet usersBBC launches Instagram video news service to target mobile and tablet

The BBC has launched a new video news service delivered specifically at Instagram users as part of efforts to tap into the burgeoning mobile and tablet markets.

Instafax takes the form of a month long experiment consisting of three, 15 second videos uploaded every day and is being positioned as an inheritor of the Ceefax short-form news legacy following the latter’s demise in 2012.

Steve Herrmann, head of BBC News Online, said: “We want the process to be organic, and we're keen to trial new ideas on how we can use our video content to reach new audiences.

"James Harding (director of BBC News) has been clear in his vision to find innovative ways to bring the best of our journalism to new audiences, something our team has been looking at for some time."

The BBC has said it currently has no plans to launch any further social media trials.

Don't miss out... Get your Media news by email

See all specialist newsletters

Comments

20 Jan 2014 - 19:27
geetarchurchy97195

This is a great initiative from the BBC. Giving potential audiences good, quality content where they are active; it'll be interesting to see how this evolves as community behaviours continue to change.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...