BBC commemorates World War One centenary with content promoted through new TV trail
The BBC is set to showcase four years of commissioned World War One content across BBC TV, radio and online to commemorate the centenary of the war, and has unveiled the launch TV trail.
Created by Karmarana and produced by Red Bee, the trail moves through several vignettes which each showcase an individual piece of WW1 content, with ‘Pack up Your Troubles’ sung and spoken as a soundtrack by commentators during the series.
Philip Almond, director of marketing and audiences, BBC, said: “This fantastic campaign draws together output from over 130 commissions and 2,500 hours of content across the BBC to demonstrate the scale and impact of our ambition and creativity. It reflects our aim to offer fresh perspectives and greater understanding about WW1 through the real stories we’re telling across our output.”
Karmarama was briefed to promote both the rational and emotional sides of the coverage.
David Buonaguidi, chief creative officer at Karmarama, said: “I think we have produced a creatively powerful and emotive campaign that absolutely brings together serious drama, documentary, music and even children’s programming with the respect and impact that the programmes and season deserve.”
Karmarama was also responsible for developing the visual identity for this BBC season which is showcased across every WW1 touchpoint on the BBC.
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Karmarama
Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...
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Red Bee
We're the content and design agency born in entertainment.
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