National Beef Association appoints Glendale PR ahead of Beef Expo
The National Beef Association (NBA) has announced the appointment of Glendale PR & Marketing to handle its public relations ahead of key events.
The agency has been briefed to promote the NBA’s announcements and events, such as the NBA Beef Expo 2014 and the National Spring Spectacular Show.
Glendale PR & Marketing managing director, Barbara Huddart, said: “This is a big year for the NBA with Beef Expo returning to Northumberland for the first time in four years, and we’re looking forward to promoting this key industry event.
“The NBA is a great fit with our other rural clients. Glendale PR & Marketing is a specialist in representing rural business and we have excellent relations with media outlets interested in this sector.
“We’ll be getting to grips with the NBA’s work – not just Beef Expo, but in promoting the organisation’s wider aims to boost the British beef industry.”
The NBA represents the interests of the British cattle industry, and looks to improve standards.