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By Stephen Lepitak, -

January 18, 2014 | 1 min read

Bathstore has released an online video, reminiscent of the classic zipper scene from There’s Something About Mary, to promote its range of soft-close toilet seats.

Released this week on its YouTube and Facebook pages, the Bathstore film, created by Hoot Comedy, relays an unfortunate story to highlight why the soft-close range might be a safer alternative to the average toilet seat.

Claire Bayliss, chief marketing officer for Bathstore, commented: "The 'Just A Wee' video is a humorous way to show just how our thoughtful solutions can resolve everyday problems that may not even cross your mind when designing a new bathroom.”

After three days since its release, the film has received over 380,000 views on YouTube, at the time of writing.