Initials Marketing appoints Robert Hocking as head of strategy
Initials Marketing has announced that it is growing its senior management team with the appointment of Robert Hocking as head of strategy.
Hocking, whose CV includes time spent at Fitch, Young & Rubicam, Ogilvy & Mather, and The Alloy Group, will lead the agency’s strategy capability, with the aim of providing world-class insight that will positively impact clients’ businesses as well as the agency itself.
He said: “I’m totally aligned with Initials’ passion for people and how insight can be used to change their behaviour. I’ve learned that while the ways we reach people have changed, what matters to them doesn't. It’s a truism that many brands have lost out in this age of complexity, and working this through is what I’ll be focusing on at Initials, to delivering strategic value to clients’ businesses.”
He will work across all client accounts and report into Initials Marketing CEO Jamie Matthews and managing director Richard Barrett.
Matthews said: “Robert’s appointment reflects the fact that as an agency, we’re looking at increasingly diverse and complex briefs as brands seek to change consumer behaviour in a fast-moving landscape. Robert brings the dedicated strategy and planning skills we need to deliver future-facing, behaviour-changing solutions for our clients, as well as helping to take Initials to the next stage of growth.”
Initials clients include Akzo Nobel, PepsiCo, Samsung Mobile, Peugeot, Mondelez, Sainsbury’s and Starbucks.
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