Yoke completes brand overhaul for Property Way
Melbourne creative studio Yoke has designed a complete brand and marketing overhaul for clients Property Way, the Melbourne based Property Investment company.
Yoke has also designed and built the company's new website, SEO and online positioning.
The execution centres around a series of short online films based on the experiences ofProperty Way clients.
"We approached Yoke to completely redesign our brand and assist us with re-positioning Property Way in the market as we move through a period of exceptional growth,” said Renee Kiley, Property Way director.
"Some of our mutual priorities were to create a sharp, modern and professional look but with a more personal touch to reflect the 'emotive' side of what we do. We're really happy with the result and with Yoke for accurately and creatively conveying our core values not only through the brand mark, website, colours and web copy, but in the associated production and direction of video material and photography."
The execution is designed to highlight that the reasons and motivations behind property investing aren't always purely financial.