Cisco launches ad campaign on the back of CEO’s ‘Internet of Everything’ keynote at CES
Cisco has rolled out a new ad campaign following a keynote address made by the company’s CEO, John Chambers, at CES 2014 this week.
Chambers predicted that the “internet of everything”, ie. connecting all devices, people and things, will become a $19tn economy over the next 10 years in additional profits and cost savings to the private and public sectors.
Following the keynote presentation, the company rolled out a new TV ad, from creative agency Goodby Silverstein & Partners, that starts and ends with a family cat, but in between shows how over the next decade, people and things will join the Internet of Everything by the billions.
Supporting the TV campaign are three new print ads, ‘Blender,’ ‘Truck’ and ‘Manifesto’, which further illustrate how the Internet of Everything will change the way we live.