Ad of the Day: The Guardian - Do It All
One doesn't expect to leave one's other half home alone for an hour in the fear they'll trash the place like some Inbetweener on a cider-fuelled bender. However, that's not taking into account other halves left with a Guardian Weekend in their possession. This is the sorry tale of Ian, who didn't know any better.
This ad follows on from previous spots in the campaign; picking up the gauntlet and running with it. Not only do we witness someone succumbing to a single area of interest - say, cooking - but a whole gamut of activity from pottery to pyrotechnics.
It's perhaps a little overegged but all the same, it's a nice twist on the 'leave kids in charge at your peril' theme. It takes the whole concept a step further too; challenging you to take on the entire 'Weekend' if you dare, and suggesting you'll have to man up if you're going to brave what it has to offer... and come out the other side unscathed by its siren call.
In a nutshell, this is The Guardian saying it doesn't offer cosy hobby-based ideas for things to keep you entertained; you need to be prepared to be dashed on the rocks of creativity. Forget the potting shed for keeping you off the streets and out of trouble: this is positively urging you to get out there and live. A smart move to draw in a younger, more demanding audience.
Agency: Bartle Bogle Hegarty
Deputy ECD: David Kolbusz/Wesley Hawes/Gary McCreadie
Creative: George Brettell
TV Producer: Rachel Hough
Production Co: Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
Executive Producer: Orlando Wood
Photography: Ed Wild
Editor: Mark Burnett @ tenthree
Post Production: Ben Turner @ The Mill
Sound Design: Sam Ashwell @750MPH
Ad of the Day is brought to you in association with David Reviews.
Content created with:
BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
Find out more