Vimeo has today unveiled a series of updates to the platform, including adding in-player transaction support for Vimeo On Demand that allows any Vimeo PRO member to sell their work their way, on their own sites or across the web.
“Vimeo takes great pride knowing that creators worldwide use our platform to ensure their content is showcased in the highest-quality possible,” said Vimeo's chief technology officer, Andrew Pile. “Tremendous work went into developing the latest version of our player and we’re excited to take a leading role in support of open web standards by defaulting to HTML5.”
The changes also see the introduction of faster playback, with 50 per cent reduced load and click to play times.
Viewers who encounter Vimeo On Demand content embedded off Vimeo.com can also make purchases directly from the video player under the new changes.
“Since launching the Vimeo On Demand platform last year, we’ve continued to add new features that empower filmmakers to sell directly to their audiences on their own terms," explained Vimeo CEO, Kerry Trainor. “The addition of in-player transaction support allows creators even further control by making any embedded Vimeo player a point of sale, be it on a creator's own website or any page across the web.”
Vimeo has also increased viewer accessibility as part of the move, with screen reader and voiceover compatibility. Plus, creators can now add closed captioning and translated subtitles to their videos, supporting viewership around the world.
The new player offers better sharing with improved tools that allow users to email, embed and post to social networks in one place.