DDB Group Shanghai has designed a new interactive 3D display creative for client Quaker Oats.
The execution is sited across a number of Shanghai's highest-traffic areas to promote the client’s new ready-to-drink Quaker Oats product.
The campaign has been described as the city's largest interactive 3D display.
"We are all very excited for the new ready-to-drink product from the Quaker brand ,” said Angie Wong, Business Director of DDB Group Shanghai.
“In order to create buzz around this launch, we decided to try something new using a traditional medium.
“There is a very strict 3-second-rule for outdoor displays where an ad will only get that many seconds of attention from people, but with the help of the Kinect technology we were able to lengthen that time frame - not only giving consumers more time to take in our message but also providing them with some fun during their commute.”
The sites are located at People's Square, East Nanjing Road and Lujiazui, described as the city's top three commercial pit stops.