6 January 2014 - 5:46am | posted by | 0 comments

DDB Shanghai unveils Quaker Oats city hot spot creative

DDB Shanghai unveils Quaker Oats city hot spot creativeDDB Shanghai unveils Quaker Oats city hot spot creative

DDB Group Shanghai has designed a new interactive 3D display creative for client Quaker Oats.

The execution is sited across a number of Shanghai's highest-traffic areas to promote the client’s new ready-to-drink Quaker Oats product.

The campaign has been described as the city's largest interactive 3D display.

"We are all very excited for the new ready-to-drink product from the Quaker brand ,” said Angie Wong, Business Director of DDB Group Shanghai.

“In order to create buzz around this launch, we decided to try something new using a traditional medium.

“There is a very strict 3-second-rule for outdoor displays where an ad will only get that many seconds of attention from people, but with the help of the Kinect technology we were able to lengthen that time frame - not only giving consumers more time to take in our message but also providing them with some fun during their commute.”

The sites are located at People's Square, East Nanjing Road and Lujiazui, described as the city's top three commercial pit stops.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...