PETA, the campaign group advocating the ethical treatment of animals, has unveiled its latest creative for its Go Vegan campaign.
The creative was designed by Matter for the US market, and emphasises the claim that vegans are able to sustain an erection longer than meat eaters.
“Across this great nation, guys are lasting a minute, sometimes less. It's a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it's not their imagination that's lacking—maybe it's something they ate,” the group said in a statement promoting the campaign.
“It turns out that eating meat isn't good for your meat. Studies show that vegans actually last longer than meat-eaters. Now there's some food for thought—and sex.”
The execution is supported by a video launched on Youtube.