3 January 2014 - 5:22am | posted by | 1 comment

PETA unveils latest Go Vegan creative designed by Matter

The campaign says vegans last longer than meat eatersThe campaign says vegans last longer than meat eaters

PETA, the campaign group advocating the ethical treatment of animals, has unveiled its latest creative for its Go Vegan campaign.

The creative was designed by Matter for the US market, and emphasises the claim that vegans are able to sustain an erection longer than meat eaters.

“Across this great nation, guys are lasting a minute, sometimes less. It's a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it's not their imagination that's lacking—maybe it's something they ate,” the group said in a statement promoting the campaign.

“It turns out that eating meat isn't good for your meat. Studies show that vegans actually last longer than meat-eaters. Now there's some food for thought—and sex.”

The execution is supported by a video launched on Youtube.

Comments

3 Jan 2014 - 10:07
tobyj20055's picture

Meat eaters probably get laid more though. Swings and roundabouts.

2
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...