News

Coca-Cola transforms billboard into a Christmas wrapping paper dispenser

Coca-Cola worked with Duval Guillaume Modern to create an innovative outdoor billboard campaign.

Clear Channel sites across major Belgium shopping centres were turned into wrapping paper dispensers as part of the brand’s #OpenHappiness activity.

People passing by were able to tear off a piece of paper, which had the campaign tagline printed on it, to wrap their presents.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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